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Buxton Retail Study

Tuesday, April 15, 2008

“The study’s primary goal was to develop a set of numbers that will allow the City and commercial developers to overcome the perception of Mesquite as ‘too small’ for national retailers and restaurant chains”, according to City Business Development Manager Bill Chernock, “and it does this by creating a profile of the spending habits of the community and matching that profile to those of the retailers we are trying to attract. Once matched, we have a list of businesses we can approach who have already been successful in locations of a similar size that also have a similar profile.”

The profile is created by reviewing millions of purchases made by consumers in the area. That information is used to categorize the consumers into one of 66 ‘psychographic’ categories. When the percentages of consumers in each category are laid out on a graph, a profile, like the lines on an EKG, is created. That is the pattern that is matched against those of the retailers and restaurants successful locations.

While that information will be used to pursue new businesses, existing businesses can benefit from the information as well. The information available on the web site includes a supply/demand analysis, which shows categories of businesses that are underserved in Mesquite. Retailers can look at that information and make choices about the inventory they carry and how competitive their segment is.

The profiles of the psychographic segments give a great deal of insight into what kind of products the people in this market respond to. There are profiles of the year round resident, the snowbirds, the residents of the surrounding area and the frequent visitor contained in the report. Retailers can examine those preferences and gain additional insight into what their potential customers do when spending their time and money.

Buxton Retail Study

Businesses with follow up questions or seeking additional report data can contact Bill Chernock in the City’s Economic Development Department at 346-5295, ext 304.

The Desert Tortoise

Like many desert creatures, desert tortoises spend most of their lives "holed up." In spring and summer, they roam grazing on grasses and wildflowers, then head for their burrows when it gets too hot. In fall and winter, when it is cold and there is not much to eat, they stay burrowed in for six months or more at a time.

If you see a desert tortoise, you are seeing an endangered species. Please watch out for them on the roads. Tortoises live in washes and valleys where the soil is soft enough for them to burrow into, yet stable enough so they do not collapse. Remember, desert tortoises are protected under the Endangered Species Act and may not be handled or removed.

Golf in the Desert

The city of Mesquite combines calm, small-town flavour with big-city attractions and championship golf. The Palms and the Oasis Golf Clubs are only two of the half-dozen challenging courses in the area.

Golf Highlights in Mesquite

Golf built on the dramatic Virgin Foothills of Nevada makes for a unique landscape and golf setting.
Enjoy a spa treatment at the Spa at Casablanca or the Spa at the Oasis.
Mesquite serves as a gateway to the national parks of Southern Utah and Zion National Park, which is less than two hours away.

View more information about golf courses in Mesquite

The Speedy RoadRunner

Called paisano in Mexico, the roadrunner is a well-known desert resident that only superficially resembles its popular cartoon portrayal. The greater roadrunner has adapted to life on the run. Though it can fly well, it prefers to use its strong legs and X- shaped toes to run rapidly over the desert landscape. Active predators, roadrunners aggressively chase insects, lizards, snakes, small birds and mammals.

Tolerant of humans, they sometimes nest in protected eaves and garages when they are not building large stick nests in desert trees. Their vocalizations include bill clicking noises and a mournful cooing made during breeding seasons. They do not meep-meep.